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Launch An Email List That Converts From Day One

Without Spending Weeks Struggling To Piece Together All The Steps From Google...

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The List Playbook is a proven step-by-step template and workshop series that teaches you how to write and create a list-building funnel that converts!

Yes, I Want To Build My List!

Get instant access to The List Playbook for only $149

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"Sara is smart and a real expert at list-building strategy. Because of Sara’s help my freebie has been downloaded almost 500 times."


JENNIFER SINGH, PR Strategist & Media Coach

Attention service-based business owners & course creators who want to scale 

The simplest way to build a list of people who say, "Yes, I'm In!" whenever you share your offers or launch your program

If there was a way to know your lead magnet was opt-in worthy, without struggling or feeling frozen about what to email your new subscribers, would you finally make growing your list a priority?

 

The truth is that being stuck in overwhelm and indecision or worse, getting zero sign-ups, is costing you a steady stream of warm leads who are looking for someone to help solve the exact problem that they've just typed into the Google search bar.

 

If you're stuck trying to figure out what lead magnet to offer, will it be you, or another business owner, who shows up to serve them?

 

Because when you help someone quickly solve a right now problem, in exchange for their email, they start thinking to themselves, “If their freebie was so good, I wonder what it will be like to work with them?”

 

And that’s the beginning of the relationship between you and the people on your list. It’s when the magic of list-building starts to work for your business. When you'll know with certainty that as soon as you press send on your next offer or launch that the replies will hit your inbox saying, “Gimme, gimme”

But, right now...

These thoughts are slowing your growth

I spent hours creating this lead magnet. Why is no one signing up?

  How  am I supposed to know if my ideal client actually needs the opt-in I created?

  Who can I trust to show me exactly how to grow my list?

  Why do the people on my list never seem to buy any of my offers or services?

  I can't figure out the tech. How do I make everything send automatically? 

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But, right now...

These thoughts are slowing your growth

I spent hours creating this lead magnet. Why is no one signing up?

  How  am I supposed to know if my ideal client actually needs the opt-in I created?

  Who can I trust to show me exactly how to grow my list?

  Why do the people on my list never seem to buy any of my offers or services?

  I can't figure out the tech. How do I make everything send automatically? 

And since you want to scale a sustainable business...

You need to leave a few things behind

 

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Uncertainty

You deserve to be crystal clear that every action you are taking to build your list is a purposeful one...before you start writing a single word.

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Overwhelm

You deserve a step-by-step plan to follow and ready to use resources at your fingertips...so you don't end up 20 tabs deep in research.

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Indecision

You deserve to know exactly what the experts would do to create a list-building funnel that works...without needing to pay hundreds of dollars.

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The only question to ask yourself now is...

 

How would your business be different if you started bringing in warm leads every single day?

A solid list is the shortest route to your next level

Let’s peek into your future where you’ll…

Be confident that your lead magnet is exactly what your ideal client is looking for (and know it purposefully connects to your offers and services)

 

Understand the role each step of the list-building funnel plays in converting viewers to subscribers (and how to optimize it to improve conversions) 

 

Give your fresh leads the “OMG they get me feeling” when opening the first email in your welcome sequence  (and know how to use your ideal clients words so you never write from scratch again) 

Skip over the tech woes and automate your funnel in your email service provider (or pass on the training to your virtual assistant to get it done)

 

Confidently send an offer email that turns your new subscribers into community members, clients, and buyers (and know you have other offer email templates you try out in the future)

That future (and the list that goes with it) is within your grasp

A well-crafted list-building funnel does 3 things for your business:

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Builds relationships with the people you love to serve.

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Algorithm-proofs your business from the shifts in social media.

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Scales your profit and increases your impact.

INTRODUCING...

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The List Playbook is a proven step-by-step template and workshop series that teaches you how to write and create your most important business asset...an email list that converts from day one!

YES, THIS IS EXACTLY WHAT I NEED!


Press play 

Peek at what one List Builder had to say...

 

EMILY MILLING, CEO of The Ultimate Creative

Ohhh, it's packed with the right stuff!

What’s included in The List Playbook?

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MODULE ONE: TRAINING

Build a solid funnel from Day One

Get cozy for 60-minutes while I hold your hand through this list-building training so you know exactly what goes in your funnel and why it matters.

Inside the video you’ll learn…

  • The 7-steps to a solid funnel
  • How to skip a common mistake that can cost you sales
  • Simple copywriter secrets that make it easier to write words that connect with the people you love to serve 

...and much more

MODULE TWO: TEMPLATES

Write mind-reading emails

The email-by-email welcome sequence copy template uses writing prompts to move you through creating a five-email sequence that makes a good first impression, helps your reader solve a problem, shifts their beliefs, shows them what’s possible and ends with an offer. Plus, you can pick your favorite offer email because I’ve included four options (or swap them out each season). 

Never written a welcome sequence before? Not to worry. I’m walking you through this whole 21-page template so you’re completely clear on what to do for each and every email.

 
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MODULE THREE: WORKBOOK

Solve a right-now problem

What would your business be like if you could skip the fear that no one will sign up for your freebie (aka your lead magnet)? My private client work has shown me that your list would be growing with people who are ready to buy more of your offers.

Use this guide to discover how to choose the best-suited lead magnet and then get crystal clear clarity you’re creating something your ideal clients actually want right now.

MODULE FOUR: TEMPLATES

Make a good first impression

Your landing page is usually your first opportunity to show people you really get them, so you’ll need to choose your words carefully. Lean on my 12-page document that has five templates (short-form? footer? pop-up? two-step? long-form? Yup, you’re covered!) to make a good impression.

Peek at a few samples of converting pages and forms so you’ll see what’s working now and use this knowledge to design your own pages.

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MODULE FIVE: TOOLKIT

Organize your task list

Push past overwhelm with a ready-to-use Trello Board that includes every single step of your list-building funnel so you stay organized as you check off tasks one-by-one. Or pass it on to your VA so they can share the work with you. How good is that going to feel? 


Plus you’ll have a list-building funnel map to help you visualize the whole process and a resource list to lean on if you get stuck. 

 

Ohhh, it's packed with the right stuff!

What’s included in The List Playbook?

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MODULE ONE: TRAINING

Build a solid funnel from Day One

Get cozy for 60-minutes while I hold your hand through this list-building training so you know exactly what goes in your funnel and why it matters.

Inside the video you’ll learn…

  • The 7-steps to a solid funnel
  • How to skip a common mistake that can cost you sales
  • Simple copywriter secrets that make it easier to write words that connect with the people you love to serve 

...and much more

 
MODULE TWO: TEMPLATES

Write mind-reading emails

The email-by-email welcome sequence copy template uses writing prompts to move you through creating a five-email sequence that makes a good first impression, helps your reader solve a problem, shifts their beliefs, shows them what’s possible and ends with an offer. Plus, you can pick your favorite offer email because I’ve included four options (or swap them out each season). 

Never written a welcome sequence before? Not to worry. I’m walking you through this whole 21-page template so you’re completely clear on what to do for each and every email.

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MODULE THREE: WORKBOOK

Solve a right-now problem

What would your business be like if you could skip the fear that no one will sign up for your freebie (aka your lead magnet)? My private client work has shown me that your list would be growing with people who are ready to buy more of your offers.

Use this guide to discover how to choose the best-suited lead magnet and then get crystal clear clarity you’re creating something your ideal clients actually want right now.

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MODULE FOUR: TEMPLATES

Make a good first impression

Your landing page is usually your first opportunity to show people you really get them, so you’ll need to choose your words carefully. Lean on my 12-page document that has five templates (short-form? footer? pop-up? two-step? long-form? Yup, you’re covered!) to make a good impression.

Peek at a few samples of converting pages and forms so you’ll see what’s working now and use this knowledge to design your own pages.

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MODULE FIVE: TOOLKIT

Organize your task list

Push past overwhelm with a ready-to-use Trello Board that includes every single step of your list-building funnel so you stay organized as you check off tasks one-by-one. Or pass it on to your VA so they can share the work with you. How good is that going to feel? 


Plus you’ll have a list-building funnel map to help you visualize the whole process and a resource list to lean on if you get stuck. 

 

Sure, let me add a couple right in!

Time-saving, stress-busting bonuses?

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Skip tech overwhelm

Stuck wondering how to connect the whole funnel together? 

Watch these tech tutorials, in ConvertKit and MailChimp, where you’ll see how my team sets up an automated funnel that works in your sleep. Set your own automation up as you follow along!

 

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Brand your expertise

You figured out what your client attracting freebie will be but now what?

Customize one of two templates with your brand colors for a well-designed PDF that increases your professionalism in the eyes of your readers.

 

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Audit your efforts

Ever wished an expert could audit your whole list-building funnel?

Now you have the tool to do-it-yourself! Simply check off your progress and then review your report card for a personalized list of high-fives and improvements.

Even if you've never created a funnel before

Create a profitable list...quick!

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  • List-Building Funnel Training 
  • Profitable Welcome Sequence Templates 
  • Irresistible Lead Magnet Inspiration Guide 
  • Profitable Landing Page & Opt-In Templates 
  • Get It Done Toolkit 
  • Bonus #1: Automation Tech Tutorials 
  • Bonus #2: Canva Lead Magnet Templates 
  • Bonus #3: List Building Funnel Report Card 

I've package up everything you need to craft your essential lead magnet and write a polished welcome sequence that builds connection and leads to sales.

You can scoop up the entire step-by-step templates and training for a special price of $149.

One payment

$149

(yep, that's it)

BUY NOW

Let me make it an easy yes

The playbook guarantee

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The templates and training inside The List Playbook are some of the same ones I’ve used with my 1-on-1 clients to build their lists. And I know if you watch the training and put just a few of the strategies into place, you’ll be well on your way to creating a list-building funnel that turns viewers into subscribers. 

 

That’s why I’m offering a 30-day money-back guarantee. No, I can’t guarantee you’ll make the time in your calendar to do the work, or that you’ll make sales from every email you’ll send. But I can promise that you being satisfied with the quality of the time-saving copy templates and step-by-step training inside of The List Playbook matters most to me. 

 

So, if after trying the product, you don’t feel that it was worth your investment, I’ll happily refund your money within 30-days of purchase.

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Meet your strategist & copywriter

Hey, I'm Sara!

I’m a launch strategist and email copywriter who helps consultants, coaches, and creatives uncover the words that make the people they love to serve feel seen and heard so they can create copy, offers, and funnels that make stronger connections and more sales.

 

And you can do it yourself!

You deserve a funnel that brings in leads who adore you

That's why I wrapped up MY ENTIRE LIST-BUILDING CREATION PROCESS & WELCOME SEQUENCE EMAIL IN A DO-IT-YOURSELF CASH-FLOW FRIENDLY PACKAGE...why does that matter?

 

The List Playbook includes the exact strategies and processes I follow with my private clients from big corporate to 6-figure entrepreneurs to solopreneurs who are starting from scratch.

 

The information inside includes the same steps I use to help them choose a lead magnet and create a funnel that I’m confident will convert viewers into leads and leads into sales for my clients. And if you wanted me to do it for you, my rates start at $3000.

 

Look, I know the idea of building your list can be overwhelming. 

 

There’s a lot of writing, quite a few steps, and tech to wrangle. Not to mention figuring out if your ideal client will actually sign up for your freebie (aka the lead magnet that you poured hours into).

 

You deserve to benefit from the magic of bringing warm leads into your business (without spending hundreds of dollars to get help or dozens of hours trying to figure it out yourself). 

 

And that’s exactly why you’ll be fully supported to build a successful list-building funnel step-by-step with The List Playbook…

  ...for $149 

(yep, it’s true)

If you're wondering if you can actually do this...

Let me help you make a decision

Join The List Playbook 

Grow a list that takes care of your business

SIGN ME UP ALREADY!

Sound good? 

My clients love my list-building strategies...

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“The nurture sequence Sara created, gives me confidence that my clients feel supported along their journey with me. She went above and beyond to ensure that all my needs were met!"

- ALLISON VILLA, Psychotherapist
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"Sara is at the top of my list, when I need to recommend a copywriter to my clients. With full confidence, I know any list-building funnel she creates will convert!"

- DORIS CHUNG, Sales Page Designer 
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"If you're looking to grow your brand and work with a strategic partner to help you get to the next level, Sara is your girl! I loved every minute of working with her on my lead magnet. She took the time to understand my voice and my audience and create nurture emails that really spoke to the women I want to reach and serve."

- LIANNE KIM, Business Coach

Start building your most important business asset today 

Create a list-building funnel that converts!

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  • List-Building Funnel Training 
  • Profitable Welcome Sequence Templates 
  • Irresistible Lead Magnet Inspiration Guide 
  • Profitable Landing Page & Opt-In Templates 
  • Get It Done Toolkit 
  • Bonus #1: Automation Tech Tutorials 
  • Bonus #2: Canva Lead Magnet Templates 
  • Bonus #3: List Building Funnel Report Card 

I've package up everything you need to craft your essential lead magnet and write a polished welcome sequence that builds connection and leads to sales.

You can scoop up the entire step-by-step templates and training for a special price of $149.

One payment

$149

(come and get it!)

CLICK & COLLECT