The holidays are rapidly approaching and whatever you’re doing, I hope you use this time to give yourself permission to switch off, and have a little social media detox. Your customers are going to be busy, and they won’t judge you for taking a break.
I’ve got you covered with a few things you can put into place in about 30 minutes to help make a social media vacation a reality.
Here’s how you can set yourself up to minimize the time you spend on social or go all in for a full social media vacation.
Take a social media break, you deserve it!
Set up Facebook messages
Facebook’s has some quick to set up features to help you manage your messages when you can’t respond.
The ‘Stay responsive when you can’t get to your computer or phone’ option can be set to show if you are only going to be away for 12 hours or less, and helps you maintain your good response rating. The ‘Send Instant Replies to anyone who messages your Page’ option works well if you are heading away for more time or if you’re fielding the same question over and over again (e.g., holiday hours, what’s in stock, shipping times etc.).
In the video below, I show you how to set up Facebook Messaging.
Pin your holiday post
Create a graphic wishing your customers a happy holiday or share a photo of you and your family. Write a clear caption that goes along with it telling people what you are doing for the holidays and/or send them good wishes.
Share this post on the social media channels and ‘pin’ it to Facebook and Twitter so it shows up first when your followers stop by. Use a same version of this post on Instagram.
You can’t schedule a ‘pinned post’ so you’ll need to put it up right before you decide to take your time off (e.g., December 23rd or 24th).
Set up your email vacation responder
While your email isn’t your social media, it is tied to your ability to take an online break. Write up a simple message and turn it on for a 1-2 days longer than you’d like to be offline. An email responder helps you create some space for yourself (hello all the things on our personal to-do list before a holiday) and if you decide to answer your customers email, they’ll be pleasantly surprised.
Schedule posts (or not)
Take 10-15 minutes and schedule any posts you would like to go live while you are on holiday and for the immediate days following. Dig into your archives to see if you have something from last year that is relevant and reshare it.
Remember if you are scheduling posts for when you’re on holiday, you’ll need to still check in…that’s the social in social media. So, instead give yourself permission to let your channels be still until you’re ready to check in at least a few times a day.
Hopefully these ideas will help you feel good about take a social media break during the holidays.