Go from confused, to clarity, in four weeks.

A Pretty & Polished Instagram social strategy looks oh-so-good but even better, is how it feels to...

Understand how to tell your unique story and share your expertise, without feeling like you're bragging (or boring)

Talk about your offerings naturally—forget about sounding stiff or 'salesy'

Choose content that authentically connects with your audience—and know what to avoid

Build brand recognition while being true to you

Curate a pretty and polished Instagram feed—even without a ton of professional photos or spending hours a week searching for the perfect picture

Create a solid Instagram social strategy that's clear on your brand's values and your business goals

Pretty & Polished is the exact process I use to create a visual social strategy for my
one-to-one clients—and I'm giving it all to you.  



+ Auditing the current state of your social media marketing

+ Gaining clarity into your brand's online voice by tapping into your unique qualities, ideal clients, and more

+ Identifying your brand's themes to create key content buckets

+ Learning your vision of a beautiful Instagram feed 

+ Planning your ideal Instagram feed layout—so you have a visual roadmap to follow 

+ Creating a polished copy of your social strategy plan—ready for you to use or hand-off to your team to execute

+ Identifying potential roadblocks —and how to overcome them 

+ Learning engagement strategies, rules of etiquette, and which metrics to use to measure success


+ Capturing your brand's essence with a visual mood board 
+ Creating a set of Instagram social media templates in your brand's colours to reuse over and over again—a key step to saving time on social

+ Curating a library of ready-to-use, pretty photos—for free

+ Learning my go-to list of places to find beautiful stock photos


Week-by-week take actionable steps to create an Instagram social strategy that'll win the hearts and minds of the people you love to serve.

With four weekly modules, video trainings, and a Facebook group with live support, here's how we'll get you there:

Defining your brand


In week 1, we'll work on the Clarity by:

In week 3, we'll work on the Pretty by:

In week 4, we'll work on the Polished by:

+ Crafting mini-brand stories to support each of your content buckets

+ Filling in mad-lib style captions to talk about your offerings and yourself

+ Writing an engaging Instagram bio that'll connect with the people you want to click your #linkinbio

+ Learning how to find loads of relevant content to reuse and repurpose

In week 2, we'll work on the Connection by:


content that connects

Visual brand Guide

Your IG Strategy Plan

I’m an intentional content marketer and former educator who’s always teaching—I ensure business owners stand out online by helping them tell their unique stories, and share generous content that serves their audience. 

A city girl with lake life dreams, a lifelong educator, and mom of two boys—I turned my side-hustle, a green living blog, into a six-figure business where I strategize and manage social media and content marketing to help cool business owners who do good in the world, reach their goals and get the life they crave.

In Pretty & Polished, I'm giving you the exact process I use with my 1-on-1 clients, to create an intentional social strategy that connects. 

Hey, I'm Sara Vartanian





A Visual Style Guide!

that's the Pretty 

that's the Polished 

 that's the Connection 

that's the Clarity 

A Social Strategy Plan!

Captions for Days!

A Brand
Communication Guide!

You'll complete this course with:

You'll complete this course with:

what people are saying about sara...

Since working with Sara on my social media plan, I've had an increase in followers and engagement on social media and I feel clearer about my brand and messaging. 

Allison, Founder of Sweetpea Nutrition

"I have the confidence to actually implement the strategies we created."

Cue the Confetti! 

one payment of $249

Begin Pretty & Polished today.

Yes! I'm In!