Special Flash Bonus to Black Friday Planning Lounge
A high-touch incubator for action-oriented business owners launching services, courses and group offers
Quickly Upgrade Your Launch With Copy And Strategy That Puts Your Clients At Its Heart
...so you can attract your audience, scale your offer, and enjoy the flexibility to spend more time offline.
Join The Launch Playbook Club
"The Launch Playbook is the best support system for launching."
I tripled my revenue this second launch!
"I was preparing for my second course launch and went from feeling overwhelmed and frustrated with all the steps of launching to having more clarity, a clear game plan and feeling supported along the way.
Having Sara’s copy feedback was so valuable and the tech component helped ensure my systems were working smoothly.
I know my messaging is hitting the mark because I’ve seen success and huge growth in my launch."
LILY HORBATIUK
Lil' Baby Sleep
Indulge me in a quick word association game, please?
When I say, “launching,” you think…
I'm...
Doubting my copy and messaging. You're not yet reaching your launch goals, and wonder if it's because you're not quite connecting to your audience.
Ready to upgrade everything, but not sure where to start. You've cobbled together a launch plan from all the programs and low-ticket offers you’ve purchased but you want something more cohesive to bring the pieces together.
Mentally and physically exhausted from launching. You’re trying allll the launch strategies to reach your goals but it's wreaking havoc on your energy levels. You want to focus your efforts so you can enjoy more downtime.
Someone who thrives on quick feedback so I can take immediate action. And accountability helps you follow-through on your goals.
Wanting to create a solid funnel to tweak and optimize over and over again. You want selling your services, course or group offer to become more effortless and easier with each launch.
And while many people THINK launching is all about the numbers...bring the people, make the money. You're here because you sense it takes something more.
Leave these behind for good
Most biz owners trying to launch experience two familiar launch troubles
Messaging Gaps
After working with dozens of clients, you know them well.
But you're discovering the disconnect between your audience and launch messaging is bigger than the story you told your kids about the missing Halloween candy.
Strategy Switching
Since your morning routine usually includes your favorite biz podcasts, you don't lack ideas.
But consistently following the siren call of switching launch strategies keeps you locked down in overwhelm city, population YOU.
And a quick shake of my son's Magic 8 Ball tells me, "Without a doubt" you've run into some of these issues too.
It's time to accelerate your own success
Wouldn't it be nice having a launch copywriter on speed dial to show you the way, so you would never run out of the people you love working with?
Imagine being able to bring your questions (and your copy) to someone who gets to knows your business.
Trusted collaborators to give you high-fives and strategic feedback on your copy, help you sort out the tech issue keeping you glued to your laptop, and point you towards a library of launch copy templates that could cut your writing time in half?
You’d have answers to your most pressing questions, so you can actually...
...work only during work hours
...enjoy a more flexible schedule while supporting your kids through virtual school or summer holidays
...click "Yes, I'm still watching..." on your latest Netflix favorite
...and feel confident that your words give people that spine-tingling, "Oh em gee, they get me feeling!" so you welcome the right-for-you members into your program
You'd know exactly how to be more strategic with your time and energy.
And to speed up the process, without late-nights and doubt creeping in, it would help to have ...
...easy access to proven copy templates and a launch copywriter who can spot any gaps that get in the way of connecting with your audience (and your sales.)
That's why The Launch Playbook Club exists.
Peek at what members are celebrating in our community
Slow your scroll, it's time for a quick roll call
The Launch Playbook Club is perfect for you if...
✔ You're a service-based business owner, coach or course creator launching a service, course or group offer
✔ A handful of clients already adore you and your work. Just makes it easier to grab 20 minutes of their time to talk about how you impacted their lives for the better
✔ Your methods are already proven. This means you’ve sold your unique way of doing things a few times before, even if it’s a 1-to-1 service
✔ Motivated to take action describes you, but until now you've been short on the tools, templates and resources to make your idea happen
✔ Piecing together launch copy and strategies from freebies, multiple courses, and Google searches isn't working for you anymore
✔ You wish you had a copy expert whispering personalized-to-you feedback in your ear (or at least in biweekly Q & A sessions)
✔ Aiming for 4-5 figure launches, but also count impact and client success as part of your launch goals
And you're also...
✔As committed to learning and launching in an equity-centred way as we are
Nod your head thinking, "Yep, that's so me!" to 3 or more?
Then keep scrolling, my friend.
Still with me?
Then I'd like to officially invite you to join an incubator of rising experts inside...
The Launch Playbook Club
A high-touch 6-month experience that blends copy coaching with a step-by-step framework for creating a launch worthy of your time, expertise, and the lovely humans you want to work with most.
Inside this action-oriented incubator, get access to LIVE edits AND 1-1 hot seat style support on your immediate needs while you uncover...
...the secret to creating unforgettable messaging
...how to craft an irresistible lead magnet
...what it takes to write personality-packed sales emails
...and refine your offer so that calls in your dream clients.
Then you'll optimize, tweak and repeat your launch.
FLASH BONUS: Sign Up And Be Gifted A Virtual Seat At The Black Friday Planning Lounge
EVENT HELD VIRTUALLY IN OCTOBER 2022
Attendees receive a digital swag bag with a set of ready-to-personalize Black Friday Sales Emails.
~Tickets are valued at $250~
"Finally, all in one place I have everything I need to launch!"
"Before joining The Launch Playbook Club, I wasn't clear on what my copy should be, how many emails I should write, what to write on my sales page, and how to attack all the stuff."
NICOLE DE LARZAC
Product Development & Marketing Coach
Watch the 1-minute video to hear how the Club changed Nicole's launch experiences.
What exactly is The Launch Playbook Club?
It’s more than access to a launch copywriter and copy templates...
FIRST UP, IT'S A PRIVATE INCUBATOR FOR PERSONAL FEEDBACK...
get supported as an individual with live copy and strategy feedback from a launch copywriter, within a supportive community of business owners who are serious about making an impact by launching their services, courses, and group offers.
IT'S A ROADMAP TO ACCELERATE YOUR LAUNCHES WITH ONLINE TRAINING...
learn how to launching your funnels, offers, and courses with practical training that’s based on what’s working now–from experts who are actually doing the work too.
IT’S A COLLECTION OF TEMPLATES TO FAST-TRACK YOUR COPYWRITING...
say goodbye to starting from scratch, blinking cursors, and wasting time with a library of launch-tested templates, and resources that make writing converting sales pages and email sequences feel oh-so-easy.
IT’S THE SHORTEST BRIDGE FROM YOUR BRAIN TO BANK...
with this exclusive invitation to actually enjoy the launch process–there's plenty of options to keep it simple without hurting your success or burning you out. And you'll be fully supported to choose the best way to connect to your audience!
IT’S YOUR SECRET ACCESS TO TOOLS THAT TRANSFORM YOUR LAUNCH...
discover the secret tools that 6 & 7-figure entrepreneurs use to make their launches pop! Including onboarding sequences, easy-to-add personal touchpoints, and much more that we'll can't reveal until you're in the club (like how to find the actual words to use on your sales page and in your emails...shhhhhhh).
Get instant access to an action plan...
The Launch Playbook Club won't leave you staring at your Google drive wondering what to do next
As soon as you slide into The Launch Playbook Club, you'll instantly unlock the four-step Launch Worthy™ framework that'll help you figure out exactly what to focus on next to get your launch ready for it's world premiere.
Since we're focused on getting to really know the people you love to work, each launch begins with uncovering the words that matter within The Heart to Heart.
Clarity
Uncover the words and metrics that matter
Conversion
Map a purposeful path from your lead magnet to your offer
Connection
Attract your audience with knowledge and time
Community
Build relationships with the people you love to serve
The Launch Worthy™ stages point you towards the templates and training you need to get your task accomplished so you can check off all your launch copy to-do's in your Trello board quickly.
Time-saving templates, training and action-focused feedback to boost your launch
Let's break down what you get inside
LIVE Copy & Strategy Hot Seat Coaching
Experience hot seat sessions twice a month. Bring any launch copy or strategy questions to get direct feedback so you can better align your offer and improve your copy immediately.
Can't make it live? Send your questions because sessions are recorded.
Plan Your Launch Messaging
Discover techniques that expert copywriters use to discover your clients biggest wishes, goals, and the things they already love about you. Messaging matters most when it comes to launching, so this training alone will hugely improve your results.
Pick Your Launch Plan
Want to launch in 21, 30, or 90 days? Pick your timeline and plan your promotion with ready-to-use Trello boards and a promotion calendar to help organize your next launch.
Launch Your List-Building Funnel
Benefit from the magic of bring warm leads into your business by learning how to create list-building funnels that directly link to your offers. Personalize the accompanying welcome 5-email sequence templates and lead magnet landing page template, then press send.
Spark Excitement For Your Launch Event
Boost attendance rates at your launch event with a 6-email show up sequence template and registration page template. Whether you choose a webinar, hot seat session, challenge or something else these emails will drive excitement.
Write Your High-Converting Sales Page
Once you learn the secret stacks that make up sales pages that convert, you'll be able to confidently craft yours using a sales page workbook the speeds up the writing process.
Build Fun & Connection Into Your Open Cart Sales Sequence
Discover how to leverage your sales page to make writing faster with a 5-day open cart sales sequence template that's designed for you to add in stories and opportunities for connection.
Craft Your Customer Success Sequence
Scoop up and personalize the supportive email sequence most business owners forget to create. And once scheduled? Well, let's just say they'll dial up the love level in your customer relationships.
Strategies To Create An Unforgettable Launch Experience
Boost your list size, craft social captions, and wrap your own personal touch into your launch, so you can show up as the leader your clients need right now but most importantly as YOURSELF.
These major goodies give us all the good feelings
Say hello to your sweet launch support bonuses
The hot seat sessions, templates and training you'll receive within The Launch Playbook leads to taking your big ideas and launching them much faster. But that's only the beginning.
When you join The Launch Playbook you also get access to bonus on-demand workshops that'll set you (and the people you love to work with) up for a great launch experience.
WORKSHOP BONUS #1
Creating Your Sustainable Visibility™ Strategy with Mai-kee Tsang
Learn how you can both honor your personal capacity as a business owner, and still show up on a consistent basis for your audience and clients.
WORKSHOP BONUS #2
Legally Secure Your Online Offer with Andrea Henry
Learn online business and course creator specific tips to protect yourself and your intellectual property so you can focus fully on serving your new members and clients.
Yep, there's another goodie for you
Bonus #3:
The Offers Email Kit
✔ Call in some client work to help fund your launch
✔ Add a downsell to your launch plans to help support people who wanted to join but couldn't right now
✔ Open up an extended payment plan option with no additional service fees
✔ Create an upsell for your launch for people looking for a little more 1-on-1 support
✔ Choose a gentle cart abandoned email and add one to your offer sequence
Access begins right away
Join The Launch Playbook Club
The launch copywriter-led incubator for business owners launching services, course or group offers, so you can call in your audience, scale your offer, and enjoy the flexibility to spend more time offline.
And then optimize, tweak, and repeat.
Whether you pay in installments or pay-in-full you'll receive exactly the same resources, tools, and support inside The Launch Playbook Club.
So choose the option that works best for you. There's no FOMO at work here.
"My investment was paid off before I even launched the course!!"
"Before reaching out to Sara, my goal was to launch an online course.
Here is what I ended up with after working with her:
- A new pricing model that allowed me to have my business go from a PT hustle to a FT hustle.
- New systems in place that allowed me to manage my clients more effectively including no longer spending hours in a month going back and forth on scheduling.
- Refined my client process to a 10 step model which I built the foundation of my course on.
- Multiple new services pages on my website that aligned with my existing brand.
I improved my confidence about my business as she acted as a business mentor as well. And of course a online course!"
JEN NARAYAN
Career Coach
Let's make your decision feel good
The Launch Playbook Club's Value Guarantee
The Launch Playbook Club is designed to be a 6-month commitment because launching takes time to improve your results and messaging.
Show up and participate in the biweekly launch copy and strategy hot seat sessions. Submit your copy for edits and suggestions.Use the copy templates and trainings.
You have 30 days to experience all the support and resources available to you inside the Club. If you discover it isn't far more valuable than you're what you're paying, simply let the team know, and we'll refund your full payment.
Hi there, I'm Sara!
Your new launch copywriter and strategist.
And we just might kindred spirits, if you believe in the magic of human connection too.
But if that doesn’t do it for ya… here are some weird, fun facts about me
I hide under a blanket when people do something I think may embarrass THEM in TV shows.
My fave downtime thing to do is either hang out at a lake or curl up with a best-selling book and eat salt and vinegar chips :)
I was an elementary teacher for 10 years (parents still stop me or comment on my IG “my kids LOVED YOU!”)
I'm a city girl who spent one year living with her family in a log cabin on a lake (yep, there were no street lights, food delivery or malls of any kind)
And since 2016, I’ve helped dozens of business owners put human connection at the heart of their launches.
Just like there's more behind ME there's more behind the humans you love to work with.
I’ve found intentionally infusing every phase of your launch with copy that connects to the life, loves, and loathes of the people you love to work, helps them feel seen and heard.
That’s what makes the difference between a good launch and a “this is just so everything I needed” launch.
And that’s exactly what I'll support you with for your offer and launch copy inside The Launch Playbook Club.
"Working with Sara has been a game changer for my business."
Before working with her, I didn’t have a plan for posting on social media, I didn’t have a strategy for e-mail marketing, and I wasn’t able to fully execute my big plans for scaling from one-to-one coaching into online courses.
I felt stuck in a model that was no longer serving my growing business.
Since beginning to work with Sara, I can breathe a big sigh of relief every single day.
ROSALEE LAHAIE HERA
Sleep Consultant
Let's get you an answer so you can make a decision
Questions that might be popping up for you
YOU'RE COVERED!
What if I've never launched before?
Whoop! Glad you're here! The Launch Playbook Club will give you the copy templates you need and the launch plans to follow. You can choose what pace for launching works best for you (or ask for feedback in the live editing or hot seat sessions).
COPY, STRATEGY & TECH!
What kind of support is offered?
How does biweekly, live copy and strategy sessions sound for you? You'll be able to bring you launch strategy questions, and submit your copy for feedback. And if you can't be there, we'll still review it so you can watch at a time that works.
YOU BET!
Is there an installment plan?
If paying in full doesn't work for you, then you can join The Launch Playbook Club for one payment of $167 paid once per month for 6 months. Remember, this is a 6 month-long commitment because launching your offer takes time to execute and then debrief to improve your next results.
JUST ASK!
What if I need help customizing the templates or choosing the launch strategy?
Every other week you can submit your questions to our Copy and Strategy Q & A sessions.There we'll get you sorted out. And if you show up live, you'll have the opportunity to ask further clarifying questions. Plus, all the copy templates are paired with their own walk-through training.
READ THIS!
I don't know if I need all this?
Here's the truth: You may not need everything in The Launch Playbook Club all the time, but when you are launching it will be easier and more effortless than before because you'll have access to the resources and support to move quickly. No more getting stuck in your own head wondering what to do or what to write. You can show up to the biweekly calls anytime and bring any copy or strategy questions. Or you can invite your VA or Content Manager to the group and let them use the resources and do the asking for you.
TRUTH TIME!
Do we share the same values?
Our aim is to foster a space where everyone feels values, safe, and supported. Our team has developed community guidelines and continuously updates them as we learn more so we can do better. Sara actively invests in her own learning to build an anti-racist, equitable business. It's a work in progress, but we're fully committed to keep going.
TALK TO ME!
I have more questions. How can I get in touch?
Definitely! Send me all your questions to my inbox at [email protected] and watch out for a video or audio reply. I love 'em!
Listen to more happy members spill their thoughts on The Launch Playbook Club...
MEET NATHALIE ALMANI
Personal Brand Photographer
"I got a lot of great direction, guidance, templates, resources and tools to really create a sales page that's gonna convert."
MEET KAILI ETS
Baby Sleep + Reflex Guru
"The Launch Playbook has been such a great way to get a copywriter and strategist in my back pocket."
MEET KAREN GILBERT
Kids Fitness Expert
"Access to feedback in the sessions has been so amazing!"
Join The Launch Playbook Club
The launch copywriter-led incubator for business owners launching services, courses or groups, so you can call in your audience, scale your offer, and enjoy the flexibility to spend more time offline.
And then optimize, tweak, and repeat.
We don't play favorites here, so whether you pay in installments or pay-in-full you'll receive exactly the same resources, tools, and support inside The Launch Playbook Club.
Go ahead and choose the option that works best for you.
From me to you
A love note about launching
Launching has got kinda a bad reputation for demanding more out of us than we want to give it, but the truth is that’s what I love about it.
It asks us to bravely put our offers into the world so we can connect with more of the people we love working with.
But it doesn’t have to feel exhausting, or icky.
Instead a launch can feel exhilarating when you get to the heart of what your people need to feel good about you, your offer, and most importantly your promise.
That's why inside The Launch Playbook Club we'll develop your launch so that it leads people to the buy button with the magic of human connection.
See you on the inside,
Sara xo
