When a potential follower lands on your Instagram feed, they should be able to tell who you are and what you are about. You have 9 squares, sometimes only 6, to make an impression and let the people you want to connect with know they’re in the right place.
Create An Instagram Feed That Connects With Your Clients
Here are my top 5 easy-to-implement tips for making your Instagram feed more attractive and useful to the followers you want, because if those 9 squares aren’t intentionally created to resonate with them, they’ll move on without becoming a follower.
1. Create an editing recipe for your images. Choose an editing app, my preference is A Color Story, or use Instagram’s own editing tools to play around with your photos to find the look you love. Once you’ve decided what you love, save the steps and use it over and over.
In A Color Story, you can save your editing steps, making it simple and fast to edit photos again and again in the same style. A cohesive editing style goes a long way in creating a feed that looks purposeful and pretty.
2. Use a trackable link to measure conversion. This tip is really for making Instagram work better for you! How can you know how your strategy is working if you can’t measure it?
In your Instagram bio, consider using a trackable link like bit.ly. You’ll be able to see clearly how much traffic Instagram brings you.
When I’m looking to boost my email list on Green Moms Collective, I use a trackable link to bring people to my green beauty opt-in. Most of my sign-ups from Instagram happen when I include a clear call-to-action in my bio and also in related photos I share in my Instagram feed.
3. Give it away now. Make a great recipe or a craft? Have amazing wellness tips to share? Tell your followers all of it right in the caption of your photo.
Refrain from asking them to go to your blog in each post, save your call-to-actions (i.e., go read my blog post) for a special piece.
Instead, share your expertise and real life stories with your followers without asking for anything from them. You’ll grow your engagement, followers, and create a community who will want to click through to your offer or special post when you ask for it.
4. Think about the whole picture. In those first 9 squares that people land on when they come to your Instagram feed, consider how everything you want to share can be arranged in an interesting way.
Perhaps you love to share motivational quotes? Spread them out so they aren’t side by side but rather bookended with photos. I recommend creating a style guide using your brand colours and font for all graphics you create so your feed looks intentionally planned. Also, consider the colours from photo to photo…how can you connect them?
My preferred Instagram scheduling program, Later.com, lets you preview your posts ahead of time so you can see the visual layout of your images and swap them around until they are beautifully organized. Try Later.com here for free.
5. Clean up your Instagram feed. If you’re looking at your Instagram feed right now wondering what you can do to make it more attractive here’s my advice…go through and delete any photos that aren’t great. Too dark, hardly any likes, no longer fit in with your aesthetic, or even contests you shared awhile ago….hit delete.
Tend to your photos regularly to make sure they fit with your brand.
After one Instagram coaching session with Sara I saw immediate results! Her coaching included an audit of my Instagram (very valuable) along with tips about layouts, design, hashtags, and more. Highly recommend! Caroline Fernandez of ParentClub