Browse Portfolio
Launch Messaging
Signature Program
Your offer works. So why didn’t more people buy it?
Messaging strategy and launch copy for
Ruuuude, I know. But, you’re thinking it.
136+
Sales campaigns strategized and written
1
Question I’ll ask until everyone is sick of me: What did the customer actually say?
62,436
Average words behind a six-figure launch campaign
Because post-launch brain is not a reliable reporting tool.
The Launch Debrief Kit
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WORK WITH ME
COMING SOON
Separate the story in your head from what actually happened with the same launch debrief system I use with clients running six-figure launches.
Dig into the data to see what’s improving, slipping, or plateauing, so you can make informed decisions to improve conversions in your next campaign.
APPLY TODAY
Done-for-your sales messaging and customer research for your signature offer.
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The Yes Dossier
I go straight to your customers to uncover what they need to hear, pull out the positioning stories that make your brand memorable, and uncover the conversion opportunities you and your team may be too close to see.
For scaling founders who want a second-brain for your business to create the messaging, strategize the campaign, and deliver done-for-you copy assets that power six-figure launches, so you can focus on building your million-dollar momentum, not micromanaging all the freaking details.
Three spots remaining for 2027 launches. Only three private launch partnerships available.
INQUIRE HERE
Launch Worthy
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Anyone can generate a thousand lines of copy in seconds.
Today, the most dangerous business owner is the one who gets closest to their customer.
Say It So It Sells teaches coaches and creatives a repeatable system for making evidence-backed messaging decisions, so you’re not relying on instinct, AI, or launch data alone to know exactly what your buyers need to hear to say yes.
DARE TO BE DANGEROUS
Say It So It Sells
MESSAGING PROGRAM
It’s kind of a funny story
I spent ten years in corporate America helping build the brand stories of companies with voices you love — Goodles. Fishwife. Oatly. I learned the power of a well-selected verb and honed the audacity to get weird.
But my gift? Has always been seeing the weird gifts — we'll call it the spicy — in other people.
(It can't be proved, but apparently I told the doctor, "with cheekbones like that, you should be modeling" when I came out of the birth canal.) Now, I own my own company where I help creatives ditch the bland, people-pleasing versions of their brand and show up with a little spice. Wanna hear the crazy story of how I got here?
Prepare to be Sick of Me
I’m Marguerite, Your New Get-a-Grip Friend
I’m Sara Vartanian,
Your New Get-a-Grip Friend
Backed by 10+ years of
sales campaigns
LIANNE KIM, Mamas & Co. Founder, Business Coach & Host of The Business of Thinking Big
If you're looking to grow your brand and work with a strategic partner to help you get to the next level, Sara is your girl!
She took the time to understand my voice and my audience and asked great questions to get us the clarity we needed to make this funnel a fantastic 'experience' for my audience. She is professional and overdelivers in every way.
EMMA NORRIS, Author & Imperfect Action Coach
Sara was excellent at finding gaps in my funnel to amp up conversions.
Sara is AMAZING! She really has a gift for tapping into the voice, pain points, and frustrations of your ideal client and turning it into word magic. I highly recommend working with Sara to take your sales copy to the next level.
MONIQUE BRYAN, Personal Brand Coach
I firmly believe Sara had me do one of my most successful launches to date.
It's really difficult to find someone who mimics your voice and Sara does this flawlessly. All through the launch, people were responding to my emails telling me how much they loved them.
LILY HORBATIUK, Baby Sleep Coach
I know my messaging is hitting the mark because I've seen success and huge growth in my launch.
Sara’s support was invaluable. I was preparing for my second course launch and went from feeling overwhelmed and frustrated to having clarity, and a clear game plan.
REBECCA HAY, Business Coach for Interior Designers & Host of Resilient by Design
Sara has a brilliant strategic mind!
Sara actually gets under the hood of your programs and your offer and really gets to what your students are saying in their words and can always help direct me if I'm going a little sideways with what I want to do. I see her as a true partner in my business.
-Haley Stump, COO at Dr. Sonia Chopra
"We brought Sara on to handle copy for our million-dollar dental education business, and it turned out we also got an incredible strategist. She’s had a big impact throughout our business, with every major launch landing in six figures.”
Overheard
JUMP INSIDE SAY IT SO IT SELLS
Find the exact messaging that makes the people you love serving feel seen, heard, and ready to buy.
Get Closer To Your Customer
Want more yeses?
